Senior engagement across the commercial levers that move revenue
Three primary service areas for B2B software and technology companies — delivered directly by an experienced operator who has built and led these functions.
Fractional Executive Leadership
Experienced GTM and partnership leadership for companies that need senior executive capability without adding another full-time executive. Doug embeds with your leadership team to own outcomes, not just advise.
Typical focus areas
- Fractional GTM / Partnerships Executive
- Executive sponsorship of growth initiatives
- Partnership and ecosystem leadership
- Leadership team alignment
- Board and investor support
GTM & Growth Strategy
Identify the highest-value growth opportunities, sharpen go-to-market strategy, and build the commercial operating model needed to execute. From ICP and positioning to the motion that converts.
Typical focus areas
- ICP, segmentation & positioning
- Go-to-market motion design
- Commercial operating model
- Growth roadmap & prioritization
Strategic Partnerships & Ecosystems
Build, evaluate and scale partnerships, channels, alliances, OEM relationships and technology ecosystems that contribute measurable revenue. Engagements can leverage The Partnership Growth Engine™ framework to create a repeatable operating model.
Typical focus areas
- Partnership strategy & segmentation
- Channel and alliance program design
- Partner commercial models & agreements
- Ecosystem revenue planning
- Partner activation & sales alignment
Not sure where to start?
Schedule a conversation to frame the growth decision in front of you and identify the right engagement.
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