Doug White — Founder & Executive Advisor

I've spent my career working on one fundamental question: how do technology companies create and scale revenue growth?

The answer has rarely been just one thing. At different stages, growth has come from direct sales, strategic partnerships, channels, alliances, OEM relationships, new markets and better alignment across the commercial organization.

My leadership experience spans companies including Optibus, Brightcove, JumpCloud, Fastly and Akamai, where I've built and led partnership, channel and go-to-market organizations across North America, EMEA, Latin America and Asia-Pacific.

That experience shaped how I approach growth today. Strategy matters, but execution matters more. The best growth plans create clear commercial priorities, put the right people and operating model behind them, and measure whether they are actually producing results.

I founded GrowthScale Advisory to bring that operating experience to B2B software and technology companies that need senior growth and partnership leadership without necessarily adding another full-time executive.